About Us
Who We Are
We are a fractional COO consultancy purpose-built for growth-stage B2B or B2C media + events organizations and associations at an inflection point.
Led by industry veteran Brian O’Rourke, we specialize in revenue operations, brand integration, sales strategy, and organizational alignment.
What We Do
- Stand-in or interim COO leadership
- Professionalization of revenue and ops functions
- GTM and sales playbook development
- M&A brand integration & operational alignment
- Event and sponsorship monetization strategies
- P&L improvement and EBITDA optimization
Why It Works
We provide executive-level leadership without the overhead. Whether you’re prepping for sale, scaling post-acquisition, or struggling with execution across teams, we embed directly into your business and deliver results — fast. Let’s unlock your next stage of growth.
Ready to get more from your media business?
Let’s talk.
About the Principal
Brian O'Rourke is an innovative, results-driven executive with over 20 years of experience leading high-performing teams across media, events, influencer marketing, and custom content businesses.
He has proven success managing multimillion-dollar P&Ls and driving triple-digit revenue growth through integrated sales, marketing, content strategy, and operations.
O'Rourke has deep expertise in B2C and B2B digital media, in-person events, creative services, and cross-platform monetization models.
He has been recognized for launching new media brands and event franchises, integrating acquired portfolios, and building scalable content studios and revenue streams across multiple media industry verticals—including SMB, consumer technology, pharmaceutical, beauty, health, wellness, F&B, automotive, and retail.
O'Rourke is adept at aligning editorial, sales, marketing, and product teams to deliver high-margin performance and strategic innovation. He is a collaborative leader with global experience and a strong track record of steering transformation within both legacy and growth-stage organizations.